Second, it must be recognised that even though one talks about entering the “China market”, in reality the first step involves a small part of that market. (Laughs.). Ulrike Zotter. The Zotter case demonstrates the value of having an excellent Chinese partner. He relies on small-scale farming structures, quality, close contact with the growers and cooperative relationships. Mr. Zotter uses dairy products from organic farmers in the mountains of Tyrol and specialty organic products, like seeds, fruit and nuts, from local farms. Aufgeweckt und nussig. April 2014: Josef Zotter, his wife Ulrike and daughter Valerie are visiting Cacao-Farmers in Belize, and planting trees together...the beginning of a beautiful teamwork *** Pralinen Schokoladenfabrik Delikatessen Hausgemacht Apfel Essen Und Trinken Abwechslung Geschafft Marzipan. Today Zotter manufactures bean-to-bar, from the cocoa bean to the finished product. 2006 The entire range is converted to organic production. Together with his wife Ulrike, Josef Zotter founded his chocolate factory in Riegersburg near Graz, in beautiful Styria, in 1999. The company also introduced China-specific packaging for special occasions. Historical Person Search Search Search Results Results Josef Zotter (1876 - 1967) Try FREE for 14 days Try FREE for 14 days. The Zotter family currently sells 365 different types of chocolate and is very successful indeed… Don’t let it fool you, though, since their path to success was anything but easy: in 1987, Ulrike and Josef Zotter opened up their own pastry shop under the same name. Chocolate Theatre: Visitors are invited on an excursion into the world of chocolate with various tasting and learning stations and a discovery shop. Third, partners must recognise the importance of constant learning – from each other, about the partnering process, and by constantly reviewing current strategy, and making strategic changes with flexibility and agility. He wants to encourage visitors to "look your food in the eye." Sometimes that flavor is nutty, sometimes it has more of a flowery bouquet like the Ecuadorian beans, or more citrus notes like the beans from Madagascar. Email: info@ceibs.eduMake an Enquiry, Suite 10A, Taihua Wutong Industrial Park, Gushu Development Zone, Hangcheng sub-district, Baoan, Shenzhen 518126, P.R.C. She gave Messner the position of General Manager in November 2015, while Fang became the Deputy General Manager and Julia herself handled the technical side and product development. At the end of March 2014, Zotter’s brand-new Chocolate Theatre opened on the banks of the Huangpu River in Shanghai, built in a 100-year-old former clothing factory. Zotter combined its unique style with the beauty of an old brick-stone building. Their unusual creations such as "hemp slices", "full-of-fun gateau" and "beetle bean roulade with coriander" become famous throughout the region. This is particularly important in the fast-changing Chinese market. Box, CH-8810  The unusual creations such as “hemp slice”, “the funny pie” and “scarlet runner bean roll with coriander” earn regional fame. ... Ulrike Zotter und Vater von drei Kindern. In 1987 Josef Zotter and his wife Ulrike open the Zotter Konditorei confectionery in Graz, southern Austria. Haidian District, Beijing 100193, P.R.C  Map 190 Tonnen Kakaobohnen und 150 Tonnen Kakaobutter verschmelzen jährlich zu 600 Tonnen Schokolade. Ich mag … (überhaupt nicht). Over 250,00o visitors per year make Zotter the second most popular tourist destination in Styria. When crafting their expansion plans, Zotter narrowed down their options to either the US or China. Cliente. What are some of the lessons here that could be helpful for other foreign firms looking to break into the China market? Il 1987 è l’anno di fondazione dell’azienda di famiglia Zotter. The construction of a state-of-the-art workshop with a "running chocolate" tasting station for visitors marks a big step towards transparency, openness and close contact with customers. On the cultural side, she was a fluent speaker of multiple languages, including Chinese. We buy our cacao directly from the growers and are happy to pay well above the global market rates for a high-quality product. He takes over the management of product ranges such as FlatIce and Mi-Xing bar, an online tool that allows customers to choose from 99 different ingredients to create their very own favourite chocolate. He met an Austrian businessman with a company in Beijing that sold organic products online. Josef Zotter, 58, ist ausgebildeter Koch, Kellner, Konditor und Biobauer. In 1987, Josef and his wife Ulrike Zotter opened the Zotter Konditorei confectioners in Graz, the second largest city in Austria. In August, Zotter opened up a pop-up store on its own premises at the warehouse in Cape Coral, Florida.2015 Artifical Fertiliser for Body and Soul. 2007 The Manufactory is extended to accommodate bean-to-bar production and the Chocolate Theatre. Nach einigen Jahren wechselte er ins … 1987 eröffnete der Steirer in Graz mit seiner Frau Ulrike eine Konditoreikette und scheiterte. One memorable example of how the CEIBS Real Situation Learning Method makes cases come alive is a Global EMBA class visit to Zotter’s Chocolate Theatre in Shanghai. The test included 550 brands and 4,000 products from 70 countries. Bernardini’s verdict: "Zotter is by far the most innovative company in the chocolate industry. 1999 konzentrierten sich die beiden am elterlichen Hof in Bergl auf Schokolade, stellten auf fairen Handel und Bio um. Focus client. Join Facebook to connect with Joe Zotter and others you may know. Ulrike Zotter managt das Unternehmen, sonst würde die Biografie hier endgültig enden. The company’s rapid growth meant it was not difficult for Josef to get bank loans to fund further expansion. Josef Zotter expands his operation by opening three more branches. 1999 The Zotters decide to put all their proverbial eggs in the chocolate basket. In 2013, she graduated among the top of her class from the Cordon Bleu Academy in Paris with a Grand Diplôme in patisserie and cuisine. Together with his wife Ulrike, Josef Zotter founded his chocolate factory in Riegersburg near Graz, in beautiful Styria, in 1999. ", says Josef Zotter.2015 Zotter ranks among the Top 25 - the best chocolatiers in the world. Josef’s ambition was to keep innovating and expanding the chocolate business, but he also had other international markets in mind. 2015 Josef Zotter is awarded "Entrepreneur Of The Year", by the audit & consulting organisation EY at an award gala at the Hofburg in Vienna. Alles begann im Jahr 1987. Copyright © 2020 China Europe International Business School. In his view, good advertising should inspire and challenge consumers. Zotter ranks among the best chocolatiers in the world "Zotter is and will remain at the top of the world-best chocolate manufacturers and by far the most innovative chocolatier of all." : Fang was passionate about something – organic products – and saw a great opportunity to work with Zotter as part of this broader mission. Read more. Februar 1961 in Feldbach, Steiermark) ist ein österreichischer Unternehmer. Tel: +233 544315238; +233 302745944 Das Unternehmen ging pleite. The company’s rapid growth meant it was not difficult for Josef to get bank loans to fund further expansion. À l'heure actuelle, Zotter propose 365 variétés différentes de barres et autres sucreries. Josef Zotter (* 21. Er und seine Frau Ulrike standen vor der Frage: Konditorei oder Schokolade? She has taken a liking to the country and speaks the language fluently. S.P. Email: info@ceibs.ch This failure becomes a pivotal moment in his life. Josef Zotter (* 21. 2013 Zotter opens a Chgocolate Theatre in Shanghai. 2012 Josef Zotter and his family visit Burmese child refugees in Thai camps, whom he supports with his "Yummy! Josef Zotter expandiert und eröffnet weitere Filialen. “Chocolates to them are like green tea to us – that is, not very familiar.” From the beginning, they decided to build a Chocolate Theatre in Shanghai, to raise awareness among Chinese customers. Zotter refuses to give up and in 1998 introduces a new product range of hand-ladled bars of drinking chocolate. Extremely rare to no deviations in the outstanding quality of the products. Fang and Messner ran their own company in Shanghai, Cedar Essentials Co. Ltd., which imported natural and organic products such as cosmetics and detergents. The Zotter family currently sells 365 different types of chocolate and is very successful indeed… Don’t let it fool you, though, since their path to success was anything but easy: in 1987, Ulrike and Josef Zotter opened up their own pastry shop under the same name. (Chocolate – the reference standard 2015, p. 839)The Top 25 are awarded 6 cocoa pods. After all, you can’t taste the child labour.". Nel 1992 inizia a produrre cioccolatini e inventa il cioccolato scavato a mano, una miscela di inventiva […] Do you behave differently before the foreign firm has entered and after it has already established a presence in China? For Zotter, Shanghai seemed the obvious choice. During the chocolate boom they were certainly one of the driving forces. Three branches are closed. 2010 Zotter is invited to Harvard. Nach einigen Jahren wechselte er ins … 03.10.2019 - Josef Zotter: Chocolatier, Andersmacher, Familienmensch, Landwirt, ....Träumer. Just like with wine, each type of cacao bean has its own very distinct flavor, formed by the terroir of its growing region. "There wasn’t even a sign, but people used to knock on my mother’s door and ask if they could buy chocolate. He wins in the category of Trade & Consumer Goods. Josef Zotter is married with three children. Tel: +86-755-3699 5111 In December 2012, Zotter Organic Chocolate Shanghai Ltd. was formally registered, with joint investment from Zotter and Cedar Essentials. The difference is that before you enter you’re making hypothetical decisions, and once you’ve entered you’re making decisions based on reality. All products are created by hand with love at Zotter’s in-house workshop, bean-to-bar and using fair traded ingredients, and then beautifully wrapped in elaborate and stunning designs by Andreas H. Gratze, who turns each individual chocolate bar into a beautiful, sensual present. 1992, Josef Zotter wird 31 Jahre alt, geht es an die Produktion der … Labooko Nicaragua 50% is the best milk chocolate in the world according to Bernardini’s tests. "(Bernardini, p. 137)Zotter is the only producer from Germany and Austria in the Top 25 and still the only oneto produce solely in organic and fair-trade quality. They also had a chance to sample Zotter’s wide range of products. Josef Zotter has reinvented chocolate – case in point: Hand-scooped Chocolates, which are basically giant bonbons. Zotter Schokolade GmbH has 133 employees at this location and generates $28.10 million in sales (USD). Since many visitors grieve over the variety, Zotter resurrected the most popular former varieties for a short while. Josef Zotter und seine Frau Ulrike erregen mit ihren ungewöhnlichen Torten- und Schokoladenkreationen regional erhebliches Aufsehen, in der Folge werden drei weitere Filialen eröffnet. Whenever Julia talked about the top managers in Zotter China, she always said how proud she was to have Fang and Messner on board. In 1996, he opened two more pastry shops in Graz and another one in a … “After three years, we were probably the number one company for organic detergents in China,” Fang said, “We wanted to devote the rest of our lives to supporting organic trade, which is good for society and the environment.”. Zotter is an Austrian bean to bar chocolate maker with a penchant for the wacky. (c) 2020 Powered by Smargasy Inc. All Rights Reserved. Zotter opens up the season 15/16 with the Artificial Fertiliser chocolate, a fusion of chocolate and art. 2014 Opening of the Skywalk, an observation deck made with glass, that allows a spectacular overview of the Edible Zoo and the surrounding area.2015 In the newly erected meat workshop in the neighbouring villlage, Zotter processes the meat from the animals of the "Edible Zoo" directly into the finest meat and cold cuts specialties, which you can try in the eco restaurant. Apprenticed as a chef/waiter and pastry chef. Nach einer Ausbildung als Koch in Söchau zog Zotter auf den Arlberg und wurde Küchenchef im Hotel St. Antoner Hof. 2015 Including RaspberryBlood, Zotter's chocolate thriller: a raspberry chocolate ganache with a few real drops of blood from our animals at the Edible Zoo, combined with an incredibly delicious jelly made from cornel cherries, which are often thought to be poisonous, even though they are an old remedy. Fang had no experience in the chocolate business, yet she was enthused by the prospect of partnering with Zotter. Each stage, from roasting to milling to conching, is adapted to the individual cacao variety. In the end, a decisive factor in deciding to pursue the Chinese market was the expertise of his eldest daughter, Julia. 2011 Zotter opens the Edible Zoo as the open-air part of the Chocolate Theatre: a 66-acre adventure farm where Zotter serves food from the company’s own fields and gardens. 2012 Zotter is rated among the top 8 chocolate makers in the world. : Actually the Zotters may not be the best textbook example of making strategic plans, since many of their decisions are intuitive! 2 unterschiedliche Tafeln in einer Verpackung: Einmal selbstgemachter Walnussnougat mit zart gerösteten und in Zimt karamellisierten Walnussstückchen als Einlage. It provided visitors with an opportunity to understand the chocolate manufacturing process, try freshly roasted cocoa beans, taste more than 200 types of chocolate, and take a rest in its Viennese-style coffee bar. Is our value judgment a bit off? And naturally, we also offer several delicious vegan creations. Die Manufaktur im österreichischen Riegersburg stellt hochwertige Fairtrade-Schokoladen her, die Fans auf der ganzen Welt begeistern. Much to the chocolate maker’s delight and surprise, the Nougsus range of nougat products and the Biofekt truffles also score very highly in the world ranking. Sugar reduction is an important trend, which is why Zotterreinvented its white chocolate; with less sugar and lots more milk.
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