Most people have a tendency to want to fill as much space as possible on the page. It’s the most important, yet overlooked factor when it comes to good design. .orange{fill:#F15D2A;} Designers adore it. Design can make or break the actual message it’s trying to convey, so you must keep your viewer’s focus on what matters most.. and only that. We call the small space between design elements micro white space. Whitespace in Web Design: What It Is and Why You Should Use It Does it serve my viewer? For many businesses and brands, an uncluttered graphic design is a necessity as this helps to build a positive and professional image of them in the eyes of their clients and customers’. Don’t get discouraged, keep tweaking until it feels right. We need to deliver and develop layouts that are easy on the eyes and make people want to keep reading. We don’t need to create a layout overcrowded with text and images to deliver a clear message. It is extremely important to the user experience and lead/revenue generation , and without it a great deal of the client’s investment in a new website will be lost. Take a … Mark Boulton says that if passive white space is not given importance, it’s a bad design. If something doesn’t look quite right, then keep tweaking it until it’s perfect! .st2{fill:#1F4B75;} It’s everything from the line and letter spacing to the space surrounding text and images, to margins and gutters. This form of design is defined by visual communication and it takes some time to master … Graphic design is a way to communicate a certain message by using typography, visual arts or page layout techniques whether we are talking about newspapers, ads, logos and branding or websites. White space isn’t literally an empty space, it’s a powerful design tool. Our main goals are to make the website look simple and uncluttered and to deliver information that our readers will enjoy and appreciate. White space is a design feature that we need to emphasize with clients all the time. /* ----------------------------------------- */ Beavercreek, Ohio 45431 .white{fill:#FFFFFF;} © 2020 Hello Brand Collective, LLC. This piece needs active white space without which it won’t be possible to read it through. You’ll end up overwhelming your audience, and they probably will skip right over it instead. eLearning Design; 3 MIN READ; The Importance of White Space in E-learning White space draws attention to the content and has a soothing effect on the eyes. No design degree required! White Space Gives Your Design a Clean Look. It is visually appealing and creates a clean, relaxing visual effect. Don’t overcrowd your design in an attempt to push your marketing message through. White space refers to the canvas space left in between different elements of your design Practice makes perfect! When it comes to design, whether it’s for web or print, we believe the #1 rule is to utilize white space. More than half of your time will be spent trying to find the perfect balance. Function of White Space. ), Can create more visibility for your calls to action aka CTA (the more visible they are, the more likely they will be clicked). Micro white space. We’re talking about ratios and proportions. Maintaining an optimum level of white space in the design composition and creating a balance will only come by experience and practice. Look at each element and ask yourself, “Is this 100% necessary? How to Manage Your Client’s Web Design Expectations, Heuristic Reviews: Methodology and Purposes Explained, Why Segue Chose to Do a Responsive Website Redesign. Segue Technologies Recognized as Leading Web Design Firm by Clutch, Segue Employee Spotlight: Michael Morales, Segue Employee Spotlight: Natalia Flores Vargas, Segue Employee Spotlight: Thanawat Lertpradist, http://www.robotforce.com/web-design-blog/making-use-of-white-space-in-web-design/, http://webdesignledger.com/inspiration/21-inspiring-examples-of-white-space-in-web-design. The magical, mystical jargon of graphic design, but when you break it down, it’s really not that tricky to understand. Here are some advantages below:If you’ve been using the internet in the 90’s, then you’ve probably seen websites that looked like this:It’s like you’re being forced to see everything at once. You may be thinking why white space is so essential? White space can be used and created by anyone. Design Corina Ciripitca • October 13, 2011 • 4 minutes READ . Which it won ’ t always be able to successfully implement white space is a very language! 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